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Amazon is highlighted as a strong competitor in the market, with potential to become the world's largest company by market cap. Its growth is mainly driven by two segments: advertising and cloud computing. These divisions are experiencing significant growth rates and contribute substantially to the company's profits.

Amazon's advertising segment, once minor, is now the fourth-largest division and the fastest-growing area, showing an 18% revenue increase in the recent quarter. These strategic business units underline Amazon's capacity for future profit growth rather than just expanding revenue, positioning it as a noteworthy contender against giants like Nvidia and Microsoft.