Granicus has announced the launch of Government Experience Insights (GXI), a pioneering platform aimed at transforming public sector engagement. GXI leverages AI-driven analytics to unify data from Granicus solutions and other sources, enabling government agencies to understand and enhance constituent interactions. This development allows agencies to refine audience segmentation and improve digital experiences, fostering greater constituent engagement and trust.

GXI is structured into three editions: GXI Foundations, Professional, and Enterprise. Each provides varying levels of data intelligence capabilities. GXI Foundations offers a quick-deploy platform for monitoring digital experiences and sentiment. GXI Professional builds on this with deeper analytics and AI-driven recommendations, while GXI Enterprise provides a comprehensive, customizable solution with advanced data integration.

The platform empowers agencies to measure digital engagement, understand audience behavior, and optimize user experiences. With insights into customer journeys and areas of improvement, government bodies can tailor communications and strategies to enhance service outcomes and expand their reach.

GXI's strength lies in its ability to deliver comprehensive audience insights, drawing on 30 billion digital interactions annually within the Granicus Experience Cloud. Combining advanced data mesh technologies and Granicus' expertise, the platform is designed to accelerate insights into impactful outcomes. This launch underscores Granicus' mission to leverage AI for more effective public services.

Overall, GXI supports government agencies by providing unprecedented access to audience intelligence, helping to grow digital reach, understand constituent preferences, and optimize service delivery. Granicus continues to demonstrate its role as a crucial partner in connecting governments with communities worldwide.